Ed Short
Ed Short

Ed Short

  • (404) 918-2500
  • (404) 843-2500

Three Inside Secrets To A Successful Home Sale!

Are there negotiating tips for sellers which can result in a property being SOLD instead of just listed? Yes, here are some tried and true tips for you, the home seller:


Better Homes and Gardens Real Estate Metro Brokers is the nation's leading lifestyle brand for the real estate industry, as well as Atlanta's largest full-service real estate brokerage with multiple offices across Metro Atlanta and North Georgia.

As a REALTOR® with BHGRE Metro Brokers, Ed Short offers his clients the most comprehensive services (real estate, mortgage, insurance and closing services) while using state of the art marketing and technology strategies.

As your agent, Ed will put his insider knowledge and local expertise to work for you to help you find the perfect community and neighborhood to call home. With over 17 years of full-time real estate experience in the North Metro Atlanta Area, Ed says, "I am dedicated to helping you, my client, every step of the way!"

Ed Short, REALTOR®

Corporate Relocation Specialist

(404) 918-2500


Price it right from the get-go.  Sellers, if you overprice your property, you are helping your competition sell! Ask me for a candid and up-to-date comparable market analysis to reveal what’s happening in your market area today. Remember that 80% of your lookers will come through during your first 30 days on the market. After that, the buyer traffic will slow significantly. You only get one chance to make a good first impression.




Treat that first offer with care. The first offer may not start out as an attractive offer, but I assure you that it will end up being the best offer. That first buyer is the most interested person in your property and you should negotiate with that buyer until you’d rather burn the property down than take less than your last proposal. NOTE:  I’m NOT advocating arson here, simply stressing that negotiating is free and risks nothing.


Don’t be afraid of pricing your property for EXACTLY what your bottom line is. Sure, buyers may make lower offers (in fact they would be foolish not to), but your reply is, “I wish I could negotiate more but this is my price.” I’ve had multiple situations in which the buyer then replies, “We knew it was a good price, but wanted to ask anyway. We’ll pay your price.”

Don’t offer merchandise “extras” to buyers like cars, cruises, furniture, etc. Unless your buyers are paying cash, their lenders will not allow these “prizes” to be included in any Purchase and Sale Agreement. Banks can’t foreclose on a car or a cruise, therefore, they will not lend money on one either. Lenders will place a value on the “prize” item and reduce the loan amount they are willing to give by that amount. Simply price the real estate for its own value.


Call me today at (404) 918-2500 and let me help you negotiate your way to sold!

Metro Brokers Financial, Inc., 5775-D Glenridge Drive, Suite 200, Atlanta, Ga. 30328 A Georgia Residential Mortgage Licensee # 5892. NMLSR Unique Identifier # 163853. 404-847-2525